Connect your store's core reports to business questions. More traffic and healthy order growth may tell different stories.
Choose the question first
Can customers find the product, add it to the cart and finish payment? Open a report to answer one of these questions. Account for gaps in your measurement setup too.
Compare under equivalent conditions
Results may change with date ranges, campaigns, stock levels and channels. Compare equivalent conditions; avoid firm conclusions from a small number of orders.
Connect the report to an improvement
Define the problem, the change to make and the success indicator. Improve a concrete step, such as product content, delivery information or checkout, then reassess.
